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MANAGEMENT DISCOURSE ANALYSIS FROM THE COGNITIVE VIEWPOINT

The introduction of cognitive models of different discourse types is a challenging research area within the context of cognitive and discourse linguistic paradigm. The main purpose of this paper is to reveal the frame that serves as a basis for management discourse and its interpretation. The basic method of research is cognitive modeling or frame semantics which helps to demonstrate a model of stereotypical situation of management. The paper demonstrates the main frame and concept characteristics revealed in the course of analysis of their theories. The author substantiates the possibility of using the frame semantics method in discourse studies and introduces the frame model of management discourse consisting of obligatory and optional components. The results of the study can be used in cognitive analysis of other discourse types.

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