Список литературы

2313-8912

Research Result. Theoretical and Applied Linguistics

2313-8912

10.18413/2313-8912-2023-9-4-0-1

3305

THEORY OF LANGUAGE

Urban – media – verbal: a theoretical model of the verbal city image in social media

Kaziaba

Viktoria V.

Kaziaba

Viktoria V.

kazaba@yandex.ru

Shchipitsina

Larisa Yu.

Shchipitsina

Larisa Yu.

l.shchipitsina@narfu.ru

M. V. Lomonosov Northern (Arctic) Federal University, Russia

2023

9400

The article proposes a theoretical model of the city image in social media. The novelty of the suggested model lies in an attempt to correlate the related concepts of obraz, image and brand in the dynamics of developing the city's reputation, as well as the proposed matrix of sources for the formation of the city's image in social media. To solve the problem, methods of theoretical analysis, modeling, comparison, data mining were used. As a result of analyzing several dozens of works on the territory image, an abstract model of the city image is proposed, including the relationship between the concepts of obraz, image, brand and reputation, located at the intersection of the emotive and chronological axes of coordinates. According to the proposed model, obraz is the broadest of the concepts under consideration, which includes the image, and the latter, in turn, includes one or more brands and dynamically forms the reputation of the territory. For social media, as one of the most important and modern channels for forming the image of the city nowadays, a matrix of sources has been developed, including communication, news / entertainment and consumer types of official and unofficial sources. The functioning of the developed model is practically tested through the web-application for collecting social media texts about the image of the city of Arkhangelsk created by the author's team on the basis of a list of trigger words from the list of sources compiled according to the author's matrix. Examples of messages and comments from official and unofficial sources published in the social network VKontakte in 2023 allow us to trace the mechanisms of all three stages of the city image formation: identification (particular parameters of the city image, discussed in the message), communication (placing the image components in an emotional context) and reflection (the degree of agreement of readers with the proposed emotional location of the image component under consideration). The proposed theoretical model and its practical realization on the basis of automatic source texts collection from different social media types can be applied in interdisciplinary studies considering the image of the territory and related concepts. The application of the model is possible in practical activities to create and correct the image in official and unofficial sources, as well as in further theoretical studies of various aspects of image.

City imageTheoretical modelSocial mediaOfficialUnofficialIdentificationCommunicationReflection

The research was supported by the Russian Science Foundation, Project № 23-28-10074, https://rscf.ru/project/23-28-10074/

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