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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2313-8912</journal-id><journal-title-group><journal-title>Research Result. Theoretical and Applied Linguistics</journal-title></journal-title-group><issn pub-type="epub">2313-8912</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2313-8912-2015-1-4-47-51</article-id><article-id pub-id-type="publisher-id">587</article-id><article-categories><subj-group subj-group-type="heading"><subject>THEORY OF LANGUAGE</subject></subj-group></article-categories><title-group><article-title>THE ROLE OF BELGOROD MASS-MEDIA IN FORMING PUBLIC AGENDA</article-title><trans-title-group xml:lang="en"><trans-title>THE ROLE OF BELGOROD MASS-MEDIA IN FORMING PUBLIC AGENDA</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Zakharova</surname><given-names>Svetlana A.</given-names></name><name xml:lang="en"><surname>Zakharova</surname><given-names>Svetlana A.</given-names></name></name-alternatives><email>maraba_svz75@mail.ru</email><xref ref-type="aff" rid="aff1" /></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Polonsky</surname><given-names>Andrey V.</given-names></name><name xml:lang="en"><surname>Polonsky</surname><given-names>Andrey V.</given-names></name></name-alternatives><email>polonskiy@bsu.edu.ru</email><xref ref-type="aff" rid="aff1" /></contrib></contrib-group><aff id="aff1"><institution>Belgorod State National Research University, Russia</institution></aff><pub-date pub-type="epub"><year>2015</year></pub-date><volume>1</volume><issue>4</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/linguistics/2015/4/ling9.pdf" /><abstract xml:lang="ru"><p>The article reveals the modalities of mass-media&amp;rsquo;s influence on public consciousness. The correlation of political, public and media agendas has also been investigated. For the first time the investigation has been made with consideration for a region, by the example of the Belgorod Region.</p></abstract><trans-abstract xml:lang="en"><p>The article reveals the modalities of mass-media&amp;rsquo;s influence on public consciousness. The correlation of political, public and media agendas has also been investigated. For the first time the investigation has been made with consideration for a region, by the example of the Belgorod Region.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>mass-media</kwd><kwd>communication</kwd><kwd>informational</kwd><kwd>political and public agenda</kwd><kwd>cognitive management</kwd></kwd-group><kwd-group xml:lang="en"><kwd>mass-media</kwd><kwd>communication</kwd><kwd>informational</kwd><kwd>political and public agenda</kwd><kwd>cognitive management</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>1.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Belenkaya U.P. The reasons of media agenda&amp;rsquo;s forming. 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