2313-8912Research Result. Theoretical and Applied Linguistics2313-8912690THEORY OF LANGUAGETO THE ISSUE OF STRATEGY AND TACTICS IN INSTITUTIONAL DISCOURSETO THE ISSUE OF STRATEGY AND TACTICS IN INSTITUTIONAL DISCOURSESedykhArkadiy P.SedykhArkadiy P.sedykh@bsu.edu.ruShevchenkoMiroslav IgorevichShevchenkoMiroslav Igorevichsmi.bsu@gmail.comBelgorod State National Research University, Russia20151100

The paper investigates the impact of speech on the part of institutional language personality. The types of strategies and tactics identity politics are analyzed. An algorithm for the study of the institutional features of the language person is nominated. The basis for identifying the essential features of the language of personality is a cognitive approach that takes into account the complex communicative parameters of a politician.

The paper investigates the impact of speech on the part of institutional language personality. The types of strategies and tactics identity politics are analyzed. An algorithm for the study of the institutional features of the language person is nominated. The basis for identifying the essential features of the language of personality is a cognitive approach that takes into account the complex communicative parameters of a politician.

language personalityinstitutional discoursestrategytacticsspeech influencetheory of language and communicationlanguage personalityinstitutional discoursestrategytacticsspeech influencetheory of language and communicationСписок литературы1. Van Dijk, T.A. The Expression of Ethnic Situation Models in Prejudiced Stories, 1983. URL: http://psyberlink.flogiston.ru/internet/bits/vandijk1.htm (date of access: February 15, 2015).2. Van Dijk, T.A. Ideology: A Multidisciplinary Approach, 1998. URL: http://psyberlink.flogiston.ru/internet/bits/vandijk2.htm (date of access: February 10, 2015).3. Zheltukhina M.R. The Content of the Discourse of the Media. Bulletin of Lugansk National Pedagogical University named after Taras Shevchenko: Philology. Lugansk Univ LNPU «Alma Mater», № 11, 2007. Pp. 27-40.4. Leontiev A.N. Activities. Consciousness. Personality. 2nd ed. M.: Politizdat, 1977. 304 p.5. Petrenko V.F. The Structure of Consciousness in Speech Influence. Optimization of Speech Influence. Moscow: Science, 1990, Pp. 18-31.6. Tarasov E.F. Speech Influence as a Problem of speech Communication. Speech Influence in the Field of Mass Communication. Moscow, 1990.7. Fedorov L.L. Typology of Speech Influence and its Place in the Structure of Communication. Questions of linguistics. 1991. № 6. Pp. 46-50.8. Chudinov A.P. Political Linguistics: schoolbook. Moscow: Nauka, 2006. 256 p.