2313-8912Research Result. Theoretical and Applied Linguistics2313-891210.18413/2313-8912-2016-3-3-24-27847THEORY OF LANGUAGEEXPLICIT AND IMPLICIT RECIPIENT INFLUENCE: THE ROLE OF EPITHETS IN SHAPING AN IMPRESSION OF AN OBJECT IN QUESTIONEXPLICIT AND IMPLICIT RECIPIENT INFLUENCE: THE ROLE OF EPITHETS IN SHAPING AN IMPRESSION OF AN OBJECT IN QUESTIONDanilovaElena S.DanilovaElena S.elena_danilova@bsu.edu.ruBelgorod State National Research University, Russia20162300

The article deals with the role of figures of speech enabling readers to shape evaluative judgements of the objects described, based on the written data. Lexical units are emotionally neutral in some genres, thus the conclusions shall only be made by the reader, based on the facts listed in the text. In case of other written sources, the positive or negative connotation of some characteristics may vary in different cultures, which is to be taken into account before a judgement is made.

The article deals with the role of figures of speech enabling readers to shape evaluative judgements of the objects described, based on the written data. Lexical units are emotionally neutral in some genres, thus the conclusions shall only be made by the reader, based on the facts listed in the text. In case of other written sources, the positive or negative connotation of some characteristics may vary in different cultures, which is to be taken into account before a judgement is made.

explicit / implicit influencefigures of speechepithetevaluative judgementexplicit / implicit influencefigures of speechepithetevaluative judgementСписок литературы1. Galperin, I.R. Essays on English Stylistics. Moscow: Izdatelstvo literatury na inostrannykh yazykah, 1958. 459p. P.139.2. Danilova, E.S. Oriental influence in European culture: elements of Oriental culture reflected in the literature and media publications of Great Britain and the USA / Danilova, E.S., The communicative and cognitive approach in teaching philology, psychology and pedagogics: a collection of interuniversity conference 16-20 April, 2013. Eupatoria. Yalta: RBB KGU; EICH KGU. 2013. P.136 – 139.   3. Marchenko, T.V. The emotional and evaluative potential of epithets: translation aspect // Philological sciences. Issues and Theory and Practice. 2013. Vol.10 (28). P.118 – 121.4. Chekulai, I.V., Prokhorova, O.N. Principles of functional and actional approach in describing axiological phenomena in language and speech // The Scientific Bulletin of Belgorod State University. The Humanities series. 2009. Vol.6 (61).5. Chekulai, I.V., Prokhorova, O.N. Principles of evaluative actualization as mental and speech variants of evaluative quasi-categorization principles and their characteristic properties // The Scientific Bulletin of Belgorod State University. The Humanities series. 2010. Vol. 18 (89). P. 157 – 166.6. Confidential Property Survey Report // Property Health Check. URL: www.propertyhealthcheck.ie/wp-content/uploads/2016/02/More-Modern-House-Sample-Survey.pdf. (Date of access: 01.10.2016).7. East India Company // Encyclopaedia Britannica. URL: http://global.britannica.co/topic/East-India-Company. (Date of access: 05.10.2016).8. Most amazing presidential suites // Vogue. – URL: http://www.vogue.com/13489786/most-amazing-presidential-suites/ . (Date of access: 01.10.2016).9. Standard specifications for concrete structures-2007 “design”// JSCE Guide for Concrete No 15. Japan Society of Civil Engineers. URL: www.jsce-int.org/system/files/JGC15_Standard _Specifications+DEsign_1.0.pdf (Date of access: 07.10.2016).10. Wilde, O. The Picture of Dorian Grey. Broadview Press, 1998. 280. P.84