2313-8912Research Result. Theoretical and Applied Linguistics2313-891210.18413/2313-8912-2016-4-4-32-36877THEORY OF LANGUAGESELF-PRESENTATION OF A COMPANY IN THE VIRTUAL SPACESELF-PRESENTATION OF A COMPANY IN THE VIRTUAL SPACEAbdulkadyrovMovsar MantaevichAbdulkadyrovMovsar Mantaevichabdulkadyrov_mm@rambler.ruPyatigorsk State University, Russia20162400

This article explores the virtual discourse, the relevance of studying corporate sites as its genre, and also features the company self-presentation in the virtual space; it also identifies methods and tactics used to raise the effectiveness of company self-presentation. The paper provides an overview of the work of linguists on the virtual discourse strategies implemented on the official websites of corporations to improve their efficiency.

This article explores the virtual discourse, the relevance of studying corporate sites as its genre, and also features the company self-presentation in the virtual space; it also identifies methods and tactics used to raise the effectiveness of company self-presentation. The paper provides an overview of the work of linguists on the virtual discourse strategies implemented on the official websites of corporations to improve their efficiency.

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