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<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2 20190208//EN" "http://jats.nlm.nih.gov/publishing/1.2/JATS-journalpublishing1.dtd">
<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2313-8912</journal-id><journal-title-group><journal-title>Научный результат. Вопросы теоретической и прикладной лингвистики</journal-title></journal-title-group><issn pub-type="epub">2313-8912</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2313-8912-2022-8-2-0-7</article-id><article-id pub-id-type="publisher-id">2778</article-id><article-categories><subj-group subj-group-type="heading"><subject>ПРИКЛАДНАЯ ЛИНГВИСТИКА</subject></subj-group></article-categories><title-group><article-title>&lt;strong&gt;Trump&amp;rsquo;s image in a political cartoon: analysis of expressive potential&lt;/strong&gt;</article-title><trans-title-group xml:lang="en"><trans-title>&lt;strong&gt;Trump&amp;rsquo;s image in a political cartoon: analysis of expressive potential&lt;/strong&gt;</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Середина</surname><given-names>Екатерина Викторовна</given-names></name><name xml:lang="en"><surname>Seredina</surname><given-names>Ekaterina V.</given-names></name></name-alternatives><email>seredina@bsu.edu.ru</email><xref ref-type="aff" rid="aff1" /></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Дехнич</surname><given-names>Ольга Витальевна</given-names></name><name xml:lang="en"><surname>Dekhnich</surname><given-names>Olga V.</given-names></name></name-alternatives><email>dekhnich@bsu.edu.ru</email><xref ref-type="aff" rid="aff1" /></contrib></contrib-group><aff id="aff1"><institution>Белгородский государственный национальный исследовательский университет, Россия</institution></aff><pub-date pub-type="epub"><year>2022</year></pub-date><volume>8</volume><issue>2</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/linguistics/2022/2/Лингвистика_8_2_2022_96-107.pdf" /><trans-abstract xml:lang="en"><p>This study is an attempt to describe the expressive means used in American political cartoons covering the most prominent events before and during Donald&amp;nbsp;Trump&amp;rsquo;s presidency. Political cartoon as a type of political text is widely adopted in political communication with the aim to manipulate people&amp;rsquo;s minds. The results of the study show the functioning of verbal units at all language levels and nonverbal means (visual metaphors and symbols) that help cartoonists show the Trump&amp;rsquo;s presidency in a humorous way and shape public opinion about the 45th president of the United States. The graphical means comprising capitalization, font and red colour captivate the reader&amp;rsquo;s attention by emphasizing the key issues in the cartoons. Phonetic means which are sound effects and sound repetitions stress Trump&amp;rsquo;s emotional condition, underlying his immediate reactions to any criticism. The lexical means such as comparison and antithesis draw the parallel between Trump and other political actors stating Trump&amp;rsquo;s role in American politics as a leader. Syntactic techniques (exclamatory, interrogative, and rhetorical sentences) point at Trump&amp;rsquo;s problem solving skills, and his original ideas. Symbols, hidden in the cartoons, contain extra linguistic information that is necessary for understanding the cartoonist&amp;rsquo;s message. Visual metaphors transmit the information through easily recognized vivid images and comparisons.</p></trans-abstract><kwd-group xml:lang="en"><kwd>Political cartoon</kwd><kwd>Political discourse</kwd><kwd>Donald Trump</kwd><kwd>Political communication</kwd><kwd>Critical discourse analysis</kwd></kwd-group></article-meta></front><back /></article>