DOI: 10.18413/2313-8912-2019-5-4-0-1

Implementation of electronic business interaction in terms of mental characteristics of business partners

    The present study is aimed at revealing different approaches to discourse styles and rhetoric conventions of intercultural business communication that are inherent in mentality of representatives of different linguistic and cultural communities. For this purpose, the so called “Hamburger model” was extrapolated. Suggested by the management theories and practices of top American schools and businesses this model is often employed in western corporations when giving constructive feedback. It is becoming extremely important in terms of cross-cultural business narrative since understanding how criticism is delivered in certain cultures helps to interpret it correctly. This work also contains reference to the question of creating a “third space”, i.e. an adapted universal culture that would fit all interlocutors involved.

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