DOI: 10.18413/2313-8912-2020-6-3-0-6

Cinema as a source domain of precedent names  in the UK mass media (2009-2019)

The paper deals with precedent names derived from a source domain “Cinema” in the mass media of the UK. The data of research include 300 precedent names used in UK press (The Guardian, The Times, The Daily Mail, The Daily Telegraph, The Independent) in 2010-2019. The methods of research include: cognitive analysis of discourse, linguistic and cultural analysis. It is argued that the source domain “Cinema” is one of the most popular sources of precedent names in the UK media. The research provides evidence for the fact that British journalists are inclined to refer to onyms associated with American cinema widely known not only in the UK, but around the world. The considered onyms are divided into two groups: precedent names of real personalities (actors, directors) and precedent names of fictional characters (characters of films and cartoons). The precedent names of the first group serve as a pattern of success, beauty, fame and skill (Brad Pitt, Leonardo DiCaprio, Johnny Depp, Richard Gere, Steven Spielberg). The precedent names of the second group are divided into onyms that carry pejorative (Darth Vader, Joker, Terminator) or meliorative (Batman, Superman, Indiana Jones, Obi Wan Kenobi, Princess Leia) connotations depending on the characteristics of the film image. Another feature of precedent names from the source domain “Cinema” is the diffusion of the border between culturally specific and universal onyms. Since English-language cinema dominates in the world’s popular culture, the onyms most in demand in the British media are widely known not only in the UK, but throughout the world.

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