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DOI: 10.18413/2313-8912-2016-2-2-27-31

METAPHORIC REPRESENTATION OF THE BASIC CONCEPT OF MANAGEMENT DISCOURSE

This article deals with the analysis of the management discourse basic concept “Power”. Its main goal is to present how power is represented in the language. The analysis of the verbalization of the concept “Power” is carried out with the use of conceptual metaphors that underlie management. Metaphor is represented as a means of discourse analysis. Conceptual metaphor enables people to comprehend rather difficult and unstudied spheres using their knowledge and experience. The article reveals some metaphoric models describing power and its peculiarities in Russian and in English. They are “Having power is like being in a higher position”, “Not having power is like being down”, “Having power is like driving a vehicle or controlling an animal”, “Having power is like holding someone or something,” and others. This enables to emphasize universal features of power and its understanding in Russian and English linguocultures.

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