SYNERGY OF CULTURALLY MARKED UNITS OF DISCOURSE: ISSUES OF SOCIAL LINGUISTICS
The article deals with the results of linguoculturally marked discursive researches. The discourse is studied as a non-linear social-communicative pattern. The author considers some new scientific issues of the culturally marked units’ modification. The degree of culturally marked units’ modification with a stable kernel of ethnocultural matrix pattern is identified. The role of linguistic world-image in the process of cultural code forming is further defined. The cultural code is identified as the basis for developing the linguocultural discourse and its synergy. The degree of synergy dynamics of culturally marked units, forming ethnocultural pattern of society, is revealed. The parameters of synergy dynamics of culturally marked units caused by extralinguistic factors are studied. The author introduces some innovative terms into the methodology of linguistic researches. The terms include: situational transformations of the society discursive pattern, permanent transformations of the society discursive pattern, synergy of culturally marked units, discursive synergy of society.