THE IMAGE OF THE CITY AS A FRAGMENT OF ONOMASTIC CONSCIOUSNESS
The modern urban studies addresses its subject − the city − as a complex organized system whose multiple-aspect nature allows to analyze it from various perspectives. This article deals with one of possible aspects of the study of the city, a cognitive aspect, in which the image of the city appears as a mental pattern formed in the process of its perception by subjects of urban life. The authors refer to the latest research in cognitive science and onomastics and substantiate their thesis on that the image of the city is an important part of onomastic and, in a broader sense, linguistic consciousness. To support theoretical provisions the authors used data of the association experiment conducted by them to identify how the city of Pavlodar is perceived by its residents.