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GENDER PECULIARITIES OF COLOR TERMS IN FRENCH FASHION MAGAZINES

The authors consider different approaches to the matter of color terms in linguistics and psychology. Perception of visual images by language consciousness in different cultures is determined by various factors: a feature of national thinking, originality of nature, culture, and as a consequence – different choice of the most typical prototype of any concept of color space. This article reviews a number of properties that are characteristic of basic and non-standard color terms. The article also considers some gender peculiarities of color terms in French fashion magazines.

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