DOI:
10.18413/2313-8912-2016-4-4-32-36
SELF-PRESENTATION OF A COMPANY IN THE VIRTUAL SPACE
This article explores the virtual discourse, the relevance of studying corporate sites as its genre, and also features the company self-presentation in the virtual space; it also identifies methods and tactics used to raise the effectiveness of company self-presentation. The paper provides an overview of the work of linguists on the virtual discourse strategies implemented on the official websites of corporations to improve their efficiency.
Keywords: virtual discourse,
the official website of the corporation,
company self-presentation,
communication strategy.
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