Keyword "ADVERTISING" found in the following publications:
ANALYSIS OF THE POSSIBILITY OF VIRTUAL AND AUGMENTED REALITY
Technologies are developing quite quickly, "new minds" bring mobility to people's lives, improving quality and minimizing the time ...
OLFACTORY METAPHOR IN PERFUME ADVERTISING DISCOURSE
In this article the author turns to the olfactory metaphor in the perfumery discourse of German-language advertising. The study ...
THE INFLUENCE OF VINTAGE CHARACTERS ON ADVERTISING ATTRACTIVENESS
The task of studying the influence of vintage characters on the attractiveness of advertising is dictated, on the one hand, ...
THE USE OF CREATIVE STRATEGIES IN ADVERTISING AS A KEY TO ITS SUCCESS
In the course of the study, there was analyzed such a phenomenon in the modern production of creative advertising, as ...
The need for socio-economic development of the Russian Federation and increasing its competitiveness in the world market made it ...
The article is devoted to the comparative study of pragmatic characteristics of parallelisms functioning in British and American ...
