Keyword "ADVERTISING" found in the following publications:

• THE INFLUENCE OF VINTAGE CHARACTERS ON ADVERTISING ATTRACTIVENESS

  The task of studying the influence of vintage characters on the attractiveness of advertising is dictated, on the one hand, ...

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• DIGITAL MARKETING IN THE FIELD OF SERVICE AND TOURISM AS A TOOL FOR THE DEVELOPMENT OF DIGITAL ECONOMY

  The need for socio-economic development of the Russian Federation and increasing its competitiveness in the world market made it ...

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• ASSESSING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN IN THE CONTEXT OF INFORMATION AND TECHNOLOGICAL PROGRESS

  Modern technologies provide companies with new tools and opportunities for data collection, analysis and interpretation. This allows you to ...

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• A COMPARATIVE STUDY OF PRAGMATIC CHARACTERISTICS OF PARALLELISMS FUNCTIONING IN BRITISH AND AMERICAN INTERNET ADVERTISING DISCOURSE

  The article is devoted to the comparative study of pragmatic characteristics of parallelisms functioning in British and American ...

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• HASHTAGGING IN ADVERTISING TEXTS OF INTERNATIONAL GLOSSY MAGAZINES

  This article deals with the peculiarities of the hashtagging process and the functioning of hashtags in print advertising. The ...

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• OLFACTORY METAPHOR IN PERFUME ADVERTISING DISCOURSE

      In this article the author turns to the olfactory metaphor in the perfumery discourse of German-language advertising. The study ...

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• ANALYSIS OF THE POSSIBILITY OF VIRTUAL AND AUGMENTED REALITY

  Technologies are developing quite quickly, "new minds" bring mobility to people's lives, improving quality and minimizing the time ...

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• THE USE OF CREATIVE STRATEGIES IN ADVERTISING AS A KEY TO ITS SUCCESS

  In the course of the study, there was analyzed such a phenomenon in the modern production of creative advertising, as ...

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• PROBLEM FIELD OF ADVERTISING ETHICS
   

  The article is devoted to the study of the problem field of advertising ethics. An attempt has been made to ...

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