Stereotypes as means of influencing mass consciousness in political discourse
The media, which play a crucial role in political discourse, are a means of shaping public opinion and political reality. The perception and coverage of the most important events of the political life of the world community are achieved through them. Public beliefs, knowledge and opinions are formed through discourse from sources that seem authoritative, trustworthy and reliable, as the media often turn out to be. The paper examines political discourse, its functions, the main of which is persuasive. The article reviews the means of influencing the formation of public political consciousness, one of which is a stereotype. The relevance of the work is to study the formation and functioning of stereotypes and their pragmatic potential in speech strategies and tactics, as well as the influence of stereotypes on the construction of political reality. The focus of our research is the emergence and functioning of stereotypes and images as means of influencing public consciousness in political discourse, the role and place of stereotypes in manipulative strategies used by political actors, systematization of levels and speech methods of implementation of the guiding influence of speech stereotypes on the addressee in political discourse; the role of mentality in the formation of stereotypes, as well as the semantic dominant and ideologeme as components of stereotypes. The main principle used in the analysis of these components is their identification and systematization.
Zhikhareva, N. A., Yakovleva, E. P. (2021). Stereotypes as means of influencing mass consciousness in political discourse. Research Result. Theoretical and Applied Linguistics, V.7 (2), 31-40, DOI: 10.18413/2313-8912-2021-7-2-0-4
While nobody left any comments to this publication.
You can be first.
Vodak, R. (1997). Yazyk. Diskurs. Politika [Language. Discourse. Politics], Peremena, Volgograd, Russia. (In Russian)
Domysheva, S. A. (2007). Political discourse vs response discourse: assessment of a politician as an "insincere person" in the media, Bulletin of the Chelyabinsk State un-ty, Chelyabinsk, Russia, 22, 41-44. (In Russian)
Zheludkova, E. G. (2019). The role of speech stereotype in the formation of a stereotype of behavior (based on the material of French social advertising), Bulletin of the Kemerovo State University, Kemerovo, Russia, 21 (1), 185-190. DOI: https://doi.org/10.21603/2078-8975-2019-21-1-185-190. (In Russian)
Jorgensen, Marianne W. and Phillips, Louise J. (2008). Diskurs-analiz. Teorija i metod [Discourse analysis. Theory and method], Izd-vo Gumanitarnyj Tsentr, Russia. (In Russian)
Klushina, N. I. (2008). Stilistika publicisticheskogo teksta [Stylistics of a journalistic text], Media-Mir, Moscow, Russia. (In Russian)
Krasnykh, V. V. (2002). Ethnopsycholinguistics and linguoculturology, Lecture course, Gnosis, Moscow, Russia. (In Russian)
Kupina, N. A. (1997). The ideological state of the vocabulary of the Russian language, Russian word in language, text and cultural environment, Yekaterinburg, 134-145. (In Russian)
Morozova, O. V. (2018). Speech methods of the image forming of Russia in the Russian and American media, Ph.D. thesis, Saratov, Russia. (In Russian)
Nikitina, K. V. (2006). Technologies of speech manipulation in the political discourse of the media: Abstract of Ph.D. dissertation, Ufa, Russia, available at: http://cheloveknauka.com/tehnologii-rechevoy-manipulyatsii-v-politicheskom-diskurse-smi. (Accessed 10 February 2021). (In Russian)
Pavlovskaya, A. V. (1998). Rossija i Amerika: problemy obshhenija kul'tur [Russia and America. Problems of communication of cultures], Moscow, Russia. (In Russian)
Plotnikova, S. N. and Domysheva, S. A. (2009). Political discourse space and its structural organization, Political Linguistics [Online], 27, 103-108, available at: http://journals.uspu.ru/i/inst/ling/ling27/ling_27_09.pdf. (Accessed 20 May 2021). (In Russian)
Popova, V. O. and Balezina, E. A. (2015). The role of the media in the formation of stereotypes of mass consciousness, Bulletin of Perm University. Philosophy. Psychology. Sociology, 2, 88-94. (In Russian)
Popova, Z. D. and Sternin, I. A. (2015). Yazyk i natsional'naja kartina mira [Language and national picture of the world], Direct-Media, Moscow: Berlin. (In Russian)
Radbil, T. B. (1998). Mifologija yazyka Andreja Platonova: monografija [Mythology of the language of Andrei Platonov: monograph], Publishing house of NGPU, Novgorod, Russia. (In Russian)
Rogov, E. I. (2006). Obshhaja psikhologija. Kurs lektsij [General psychology. Lecture course], VladosPress Publishing House, Rostov, Russia. (In Russian)
Sovremennaja politicheskaja kommunikatsija [Modern political communication] (2009), in Chudinov A. P. (Ed.), Ural. state ped. un-t, Yekaterinburg, Russia. (In Russian)
Toshovich, B. (2002). Dominants of the Russian language of the twentieth century, Eighth International Symposium MAPRYAL.Reports and messages, Veliko Tyrnovo, 23-32. (In Russian)
Kharchenko, E. V. (2003). Modeli rechevogo povedenija v professional'nom obshhenii [Models of speech behavior in professional communication], SUSU Publishing House, Chelyabinsk, Russia. (In Russian)
Chudinov, A. P. (2008). Politicheskaja lingvistika [Political linguistics], Flinta, Nauka, Moscow, Russia. (In Russian)
Shmeleva, T. V. (1993). Key words of the current moment, Collegium, 33-38. (In Russian)
Dijk, T.A. van (1998). Opinions and Ideologies in the Press, Approaches to Media Discourse. Bell A. and Garret P. (ed.), Blackwell Publishers Ltd, 21-64. (In English)
Habermas, J. (1997). Die Einbeziehung des Anderen: Studien zur politischen Theorie, Frankfurt am Main: Suhrkamp. (In German)
Hundhausen, C. (1975). Propaganda: Grundlagen, Prinzipien, Materialien, Quellen Essen: Girardet (In German)
Klaus, G. (1971). Sprache in der Politik, Berlin: Deutscher Verl. Der Wissenschaften (In German)
Kotler, P., Gertner, D. (2002) Country as brand, product, and beyond: a place marketing and brand management perspective, Journal of Brand Management, 9 (4/5), 249-261. (In English)
Lassuel, H. (1948). The Structure and Functions of Communication in Society, The Communication of Ideas, 4, 45-50. (In English)
Lippmann, W. (1922). Public opinion, Harcourt, Brace and Company. (In English)
Phillips, N. (2002). What is Discourse Analysis? Investigating Processes of Social Construction, CA: Thousand Oaks, Sage, 1-18. (In English)
Scollon, R. (1998). Mediated Discourse as Social Interaction. A study of News Discourse, L. and N.Y.: Longman, 315. (In English)
Watson, J. (2003). Media Communication. An Introduction to Theory and Process, Palgrave Macmillan, New York, USA. (InEnglish)