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THEORY OF LANGUAGE

The main documents of language personality (based on the literary character)

Volume 1, Issue №2, 2014
Language personality is a mode of existence in the linguistic and cultural environment. The author demonstrates a fairly well-known criteria, calling them the basic documents, that result in the identification ...

SYNERGETIC EVOLUTIONARY MECHANISMS IN THE MORPHOLOGY OF ENGLISH

Volume 1, Issue №1, 2014
The paper deals with a number of synergetic evolutionary processes in a natural language grammar. Dissipation processes underlying the unification of morphology are illustrated through the example of English morphology. ...

THE AXIOLOGICAL SPECIFICITY OF THE CONCEPT POWER IN A SEMANTIC STRUCTURE OF THE SET EXPRESSIONS IN ENGLISH AND RUSSIAN

Volume 1, Issue №1, 2014
The article views the axiological potentials of the set-expressions explicating the concept POWER in modern English and Russian. Both common conceptual value characteristic features of POWER of the said languages ...

LINGUISTIC CREATIVITY OF INTERLINGUAL SWITCHINGS IN A LITERARY TEXT

Volume 1, Issue №1, 2014
The article discusses the extension of functions of interlingual inserts through elucidation of their linguocreative potential. Using foreign words in the literary text changes its semantic and pragmatic characteristics, which ...

SOMATISMS «TÊTE» AND «BOUCHE» AS A PART OF PHRASEOLOGICAL AFRICANISMS

Volume 1, Issue №1, 2014
The article points out the phraseological Africanisms of African French, containing the somatisms yeux – «eyes» and bouche – «mouth», and compares their semantic content in relation to the French ...

SPEECH ACT OF COMPLAINT: SEMANTICS, PRAGMATICS, TYPOLOGY

Volume 1, Issue №1, 2014
The article is devoted to the analysis of a significant for the Russian culture speech act of complaint. The author studies an idiomatic constituent of a “complaint” lexeme in the ...

PHONETIC AND LEXICAL DEVIATIONS FROM THE NORMS OF MODERN LITERARY GERMAN (SYSTEM INNOVATIONS IN BAVARIAN DIALECT)

Volume 1, Issue №1, 2014
The article is devoted to research of specific features of Bavarian dialect of the modern literary German language on the level of phonetic and lexical changes. The dialect is remarkable ...

FRENCH LINGUISTIC CULTURE AND NATIONAL HERITAGE

Volume 1, Issue №1, 2014
The article investigates the key concept of the French linguistic culture «patrimoine». The author studies vocabulary and discourse manifestations of the concept including its correlation with the national mentality of ...

MANAGEMENT DISCOURSE ANALYSIS FROM THE COGNITIVE VIEWPOINT

Volume 1, Issue №1, 2014
The introduction of cognitive models of different discourse types is a challenging research area within the context of cognitive and discourse linguistic paradigm. The main purpose of this paper is ...

Urban media verbal: a theoretical model of the verbal city image in social media

Volume 9, Issue №4, 2023
The article proposes a theoretical model of the city image in social media. The novelty of the suggested model lies in an attempt to correlate the related concepts ...

A perceptual study of weak forms in Chinese: the case of phonetic homophony

Volume 9, Issue №4, 2023
The paper investigates the way some Chinese weak forms in spontaneous speech are perceived when taken out of a wider context. These forms are the result of syllable ...

Distinguishing social actor’s representation in online newspapers: a thematic study through critical discourse analysis

Volume 9, Issue №4, 2023
The purpose of this paper was to explore the social actor’s representation and find the themes in Imran Khan’s speech presented in four online newspapers delivered during the ...

Hashtagging in advertising texts of international glossy magazines

Volume 9, Issue №3, 2023
This article deals with the peculiarities of the hashtagging process and the functioning of hashtags in print advertising. The importance of the research is explained by the linguists’ interest ...

Exploring the dynamics of mental lexicon according to the Word Association Test results

Volume 9, Issue №2, 2023
The study of the mental lexicon as a dynamic structure that determines speech production is one of the urgent problems of psycholinguistics. The research material included the Russian Associative ...

Euphemism as a linguistic strategy of evasion in political media discourse

Volume 9, Issue №2, 2023
The article describes the structural, semantic and pragmatic features of political euphemisms, which are used as a means of implementing the strategy of evasion of truth in modern ...

Terminology vs phraseology: meaning transfer in business terms

Volume 8, Issue №4, 2022
The research is aimed at the study of Business English terminology of phraseological character, i.e. at the study of Business English terms based on a kind of meaning ...

The world of interpretations in culture space

Volume 8, Issue №4, 2022
Text interpretation is essentially a dialogical form of knowledge. The sense of a text exists in reality only within human communication, within a situation of a dialogue. Dialogue ...

Study of Yakut cinematic discourse through film reviews analysis

Volume 8, Issue №4, 2022
The current research is focused on investigation of the Yakut cinematic discourse through the analysis of film reviews as secondary texts. The aim of the present study is to ...

The next turn in a dialogue: key algorithms of text dynamics

Volume 8, Issue №4, 2022
The purpose of the paper is to identify and describe the key algorithms of text dynamics in a dialogue. The relevance of the work is determined by its inclusion ...

Language imagery: discursive and modus creative

Volume 8, Issue №4, 2022
The phenomenon of discourse as a communicative event is key to the developing theory of linguistic image. The discursive comprehension of the communicative event which generates linguistic images ...
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