Keyword "MANIPULATION" found in the following publications:
The paper presents the issues of representation in the media environment of sociocultural changes caused by digitalization and its impact ...
PSA DISCOURSE: PRAGMATICS OF PRAGMATISM
Advertising in general and public service announcement (PSA) as its special form has repeatedly become a subject of linguistic ...
THE USE OF CREATIVE STRATEGIES IN ADVERTISING AS A KEY TO ITS SUCCESS
In the course of the study, there was analyzed such a phenomenon in the modern production of creative advertising, as ...