Keyword "CULTURAL CODE" found in the following publications:
OPPORTUNITIES OF USING LOCAL BRANDS IN PROMOTING THE TERRITORY: FROM IDENTIFICATION TO COMMUNICATION
In the late XX – early XXI century, the issues of territory branding and building a territorial brand are ...
The modern era is marked by a radical transformation of the productive forces of society. Its main trend is the ...
The article examines the semantic foundations of values that define cultural norms and patterns, as well as the culturality of ...
FAIRY TALE AS A SOCIAL AND COMMUNICATIVE TECHNOLOGY OF WORKING WITH TEAMS
Introduction. Today we live in a reality called the BANI world, that is the world which is brittle, anxious, ...
INTERTEXTUALITY AS A DISCURSIVE PHENOMENON (FROM HORACE TO V. SOROKIN)
The article substantiates the status of intertextuality as a discursive phenomenon, which ensures the entry of the work into ...
