GENDER PECULIARITIES OF COLOR TERMS IN FRENCH FASHION MAGAZINES

Elena V. Kalyuzhnaya (Belgorod State National Research University, Russia)
Elena A. Kamyshanchenko (Belgorod State National Research University, Russia)
Natalia I. Kupina (Belgorod State National Research University, Russia)
Natalia I. Gaidukova (Belgorod State National Research University, Russia)

The authors consider different approaches to the matter of color terms in linguistics and psychology. Perception of visual images by language consciousness in different cultures is determined by various factors: a feature of national thinking, originality of nature, culture, and as a consequence – different choice of the most typical prototype of any concept of color space. This article reviews a number of properties that are characteristic of basic and non-standard color terms. The article also considers some gender peculiarities of color terms in French fashion magazines.

Keywords: color term, gender peculiarities, concept, prototype, feminine / masculine color perception, color space, color psychology.

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Research Result. Theoretical and Applied Linguistics

GENDER PECULIARITIES OF COLOR TERMS IN FRENCH FASHION MAGAZINES

2.Cherry K. Color Psychology How Colors Impact Moods, Feelings, and Behaviors. Date Views 05.02.2015 www.psychology.about.com/od/ sensationandperception/a/colorpsych.htm.

3.Elle.www.elle.fr (date of access: November 27, 2014)

4.Elliot A. J., Maier M. A., Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans. Annual Review of Psychology Vol. 65. Pp. 95-120. 2014.

10.Marie Claire. www.marieclaire.fr (date of access: December 1, 2014)

12.Men’s Health. www.menshealth.fr/ (date of access: December 3, 2014)

13.Psychological Properties Of Colours. www.colour-affects.co.uk/psychological-properties-of-colours How It Works (date of access: November 12, 2014)

15.Talmy L., Universals of Semantics. New York: University at Buffalo. 2008.

The journal is indexed by the following scientific databases and platforms