Keyword "PRAGMATIC" found in the following publications:

• A COMPARATIVE STUDY OF PRAGMATIC CHARACTERISTICS OF PARALLELISMS FUNCTIONING IN BRITISH AND AMERICAN INTERNET ADVERTISING DISCOURSE

  The article is devoted to the comparative study of pragmatic characteristics of parallelisms functioning in British and American ...

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• FOREIGN LANGUAGE PROFESSIONAL COMMUNICATIVE COMPETENCE: THE DEFINITIONOF THE CONCEPT IN THE LOGIC OF POLYLINGUAL AND MULTICULTURAL IDENTITY FORMATION

  The present article is devoted to the investigation of conditions of polylingual and multicultural identity formation, the most important of ...

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• PRAGMATIC POTENTIAL OF REPORTATIVE CATEGORY AS THE COMPONENT OF INDIRECT EVIDENTIALITY

  The article is devoted to the consideration of the pragmatic potential of reportative category as a nuclear component ...

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• LINGUISTICALLY RELEVANT CHARACTERISTICS OF TERMINOLOGICAL UNITS

      The article considers the main complex of linguistically relevant characteristics inherent in terminological units, regardless of thematic area ...

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• NETWORK MODELS OF BUSINESS VALUES IN THE HUMAN CAPITAL STRUCTURE OF CHINESE STUDENTS

  In the theoretical and methodological part of the article, the conclusion is made about the connection between human capital ...

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• INTERDEPENDENCE BETWEEN STRUCTURE AND PRAGMATICS OF CODE-SWITCHING IN MODERN RUSSIAN NOVELS

  This article studies the interdependence between structural and pragmatic aspects of code-switching observed in Russian fiction novels by ...

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• DISCURSIVE MARKERS AS A MEANS OF FORMING PRAGMATIC LINGUISTIC COMPETENCE

  The proposed article deals with issues related to the formation of pragmatic linguistic competence based on discursive markers. ...

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• PSA DISCOURSE: PRAGMATICS OF PRAGMATISM

  Advertising in general and public service announcement (PSA) as its special form has repeatedly become a subject of linguistic ...

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• SILENT, BUT SALIENT: GESTURES IN SIMULTANEOUS INTERPRETING

  Salience is regarded as one of the key concepts for cognitive studies of language and communication, however there is ...

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• PRAGMATIC FUNCTIONS OF MODERN ENGLISH PHRASEOLOGY

  One of the most debatable problems in modern phraseology is the problemof functioning of phraseological units (PU). The results ...

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• COMPARATIVE ANALYSIS OF TRIGGERS IN RUSSIAN AND AMERICAN POLITICAL DISCOURSE

  Political discourse is considered from the point of view of the theory of political cognition which unites individual uniqueness, ...

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