Keyword "ADVERTISING" found in the following publications:
The article is devoted to the comparative study of pragmatic characteristics of parallelisms functioning in British and American ...
HASHTAGGING IN ADVERTISING TEXTS OF INTERNATIONAL GLOSSY MAGAZINES
This article deals with the peculiarities of the hashtagging process and the functioning of hashtags in print advertising. The ...
PROBLEM FIELD OF ADVERTISING ETHICS
 The article is devoted to the study of the problem field of advertising ethics. An attempt has been made to ...
THE USE OF CREATIVE STRATEGIES IN ADVERTISING AS A KEY TO ITS SUCCESS
In the course of the study, there was analyzed such a phenomenon in the modern production of creative advertising, as ...
Modern technologies provide companies with new tools and opportunities for data collection, analysis and interpretation. This allows you to ...
THE INFLUENCE OF VINTAGE CHARACTERS ON ADVERTISING ATTRACTIVENESS
The task of studying the influence of vintage characters on the attractiveness of advertising is dictated, on the one hand, ...
The need for socio-economic development of the Russian Federation and increasing its competitiveness in the world market made it ...
ANALYSIS OF THE POSSIBILITY OF VIRTUAL AND AUGMENTED REALITY
Technologies are developing quite quickly, "new minds" bring mobility to people's lives, improving quality and minimizing the time ...
OLFACTORY METAPHOR IN PERFUME ADVERTISING DISCOURSE
In this article the author turns to the olfactory metaphor in the perfumery discourse of German-language advertising. The study ...
