Keyword "METAPHOR" found in the following publications:
JARGON IN SPORT DISCOURSE: FORMATION AND FUNCTIONING
The paper discusses the major ways of sport jargon formation and the peculiarities of its functioning. Jargonisms come into the ...
METAPHOR IN HANNAH ARENDT AND WALTER BENJAMIN'S EXPERIENCE OF PHILOSOPHY OF HISTORY
The article attempts to trace the influence of W. Benjamin on Hannah Arendt regarding the essence of metaphor and its ...
“TEXT IN THE WORLD OF TEXTS” AS A GLOBAL METAPHOR (INTERTEXTUALITY – HYPERTEXT – CORPUS OF TEXTS)
The functional-pragmatic approach to language of the latter quarter of the 20th and early 21st centuries exposed such descriptors ...
The paper is devoted to the study of onomastic metaphors used in Russian and English mass media discourse to ...
CONCEPTUAL METAPHOR IN GEORGE ORWELL`S POLITICAL DYSTOPIA «ANIMAL FARM»
This article presents the results of the author's study of conceptual metaphor in political dystopia “Animal Farm” by George Orwell, ...
CONCEPTUAL METAPHORS OF ANGER IN CHINESE AND ENGLISH: A CONTRASTIVE ANALYSIS
Cognitive linguistics postulates that the metaphor serves an important role in human thought. Our conceptual system exists in a strong ...The development of the theory of cognitivemetaphormakesthe study of metaphoric modelling in different types of discourse, ...
OLFACTORY METAPHOR IN PERFUME ADVERTISING DISCOURSE
In this article the author turns to the olfactory metaphor in the perfumery discourse of German-language advertising. The study ...
METAPHORIC REPRESENTATION OF THE BASIC CONCEPT OF MANAGEMENT DISCOURSE
This article deals with the analysis of the management discourse basic concept “Power”. Its main goal is to present how ...
TRANSLATING METAPHORS IN ECONOMIC MEDIA DISCOURSE: STRATEGY CHALLENGES
The article deals with the research of language metaphors of English and German-language media discourse. The authors attempt ...
The article covers the analysis of the Russian and German somatic vocabulary, including somatic phraseological units which represent ...
The evaluative interpretation of the activity with the consequent speech explication of such an interpretation in the form of evaluative ...
TRANSLATING METAPHORS IN LITERARY DISCOURSE
The paper presents a contextual analysis of metaphor translation in literary discourse with reference to Edgar Allan Poe’s “Ligeia” (Castle ...
THE “ВЕТЕР” SEMANTICS IN THE RUSSIAN LINGUISTIC AND CULTURAL SPACE The article deals with the system of metaphorical interpretations of the words with the content of wind and their ...
SYNAESTHETIC METAPHOR AND ITS REPRODUCTION IN RUSSIAN-TO-ENGLISH TRANSLATION: A FRAME-BASED STUDY
The paper offers speculations and inferences about linguistic synaesthesia and the synaesthetic metaphor. Being a predominant form of ...
METAPHORIC MODELLING OF REALITY IN THE ROCK-ALBUM “DRONES” BY MUSE
Rock poetry is an important and relevant subject in modern linguistic research. The striking imagery and vivid metaphoric character ...
The present article aims at the political discourse functioning as the medium for complex animal metaphor «POLITICS IS ANIMAL ...
The article offers a comparative approach to the analysis of figurative meanings of birds’ denominations in Russian and Spanish languages; ...
CINEMA AS A SOURCE DOMAIN OF PRECEDENT NAMES  IN THE UK MASS MEDIA (2009-2019)
The paper deals with precedent names derived from a source domain “Cinema” in the mass media of the UK. ...
SEMANTIC EVOLUTION OF LATIN DOUBLET BORROWINGS IN OLD IRISH:  SÉN VS SIGN
The main subject of this research is the mechanism of semantic shifts in Latin borrowings in Early and Middle ...
POETRY TRANSLATION: ARTISTIC AND CULTURAL PROBLEMS
This paper investigates how could an artistic, cultural, and evasive piece of language like a poem be translated accurately. This ...CATEGORIZATION OF PHRASEOLOGICAL UNITS: RUSSIAN/ITALIAN EXPRESSIONS
The study on phraseology is wide and complex, since it examines different aspects of an entire linguistic branch. The ...
MILITARY METAPHOR IN POLITICAL DISCOURSE: TACTICS AND STRATEGY
One of the main tasks of political communication is to create and promote the image of a politician. ...
LANGUAGE IMAGERY: DISCURSIVE AND MODUS CREATIVE
The phenomenon of discourse as a communicative event is key to the developing theory of linguistic image. The ...
Language creativity studies are now exploring new experimental methods which test the readers’ figurative thought. In the current work, ...